China-born, NY & LA-based DJ and pop star Alice Longyu Gao has proven themselves as one of contemporary music’s most uncompromising and pioneering names. Alice approaches music by xyr own design—No idea, genre or style is off limits. Consistently breaking from traditional forms, tracks such as Rich Bitch Juice and I <3 Harajuku have become anthems for a hyper-online community searching for a punk-minded take on pop music. Alice reaches beyond a singular medium, redefining what it means to be a multi-hyphenate creator.

A princess of manifestation, Alice has been championed by everyone from Lady Gaga to Mura Masa. Often hailed as the future of music, following xyr collaboration with Oli Sykes of Bring Me the Horizon on Believe the Hype, xyr release of singles, Monk and Make u 3 me in 2022 —  Alice unveiled their new track Hello Kitty which showcases Alice’s joyous disregard for convention perfectly, setting the stage for xyr highly anticipated second debut EP coming this year.